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Christoph von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Franco city of Herzogenaurach, 20 kilometers from Nuremberg. After leaving school, his son, Rudolf Dassler, joined his father in the shoe factory. When he returned from fighting in World War I, Rudolf was trained as a salesman in a porcelain factory, and later in a leather business in Nuremberg. In 1924, Rudolf and his younger brother, Adolf, nicknamed "Adi", founded a shoe factory. They called the new company Gebruder Dassler Schuhfabrik (Dassler Brothers Shoes Factory) which was the only business at the time that manufactured sports shoes. The brothers drove from Bavaria to the 1936 Summer Olympics in Berlin with a suitcase full of spiked shoes and persuaded American sprinter Jesse Owens to use them. 

The first sponsorship for an African-American. Owens won four gold medals. Since that time, the Dassler brothers sold up to 200,000 pairs of shoes annually before World War II. A few months later, Rudolf's company changed its name to PUMA Schuhfabrik. In 1948, in the first football game after World War II, several members of the West German national soccer team wore PUMA boots, including the scorer of the first post-war goal of West Germany, Herbert Burdenski. Rudolf developed a football boot with threaded pins, called "Super Atom" in collaboration with people, such as the national coach of West Germany, Sepp Herberger. At the 1952 Summer Olympics, the 1500-meter runner Josy Barthel of Luxembourg won the first Olympic gold in Helsinki, Finland, wearing PUMA shoes. Excited to shop? Get Puma promo code.

At the 1960 Summer Olympics, Puma paid the German sprinter Armin Hary to wear his shoes in the 100-meter final. The German won gold wearing Puma. In 1974, Rudolf Dassler died of lung cancer, leaving the company to his sons Armin and Gerd Dassler, who innovated with a new design that he liked a lot at the time: Puma Duoflex soles. An important moment for the brand was when in 1985, the famous tennis player Boris Becker won the championship in Wimbledon wearing Puma clothes, shoes and tennis racket.

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PUMA became an open capital company in 1986, and then it was included in the Borse Munchen and Frankfurt Stock Exchange. In May 1989, the children of Rudolf, Armin and Gerd Dassler, agreed to sell their 72% stake in PUMA to the Swiss business Cosa Liebermann SA., Which became the majority owner of the brand. It is a favorite brand for many athletes, especially outside the US, following the trend of a very urban style with the air of breakdance. For the year 2003, the company had revenues of 1,274 million euros. In 2007, Gucci retailer bought a 27% stake in PUMA, clearing the way for a full acquisition. The agreement valued PUMA at 5,300 million euros. In July 2011, the company completed a conversion from Aktiengesellschaft (German public limited company) to Societas Europaea, equivalent throughout the European Union, changing its name from PUMA AG, to PUMA SE.

PUMA is the leading clothing producer for Formula 1 and NASCAR. It is the leading producer of driving shoes and auto racing suits. It is, in fact, the main clothing producer for Formula 1 and NASCAR. It also partnered with BMW, Ducati, and Ferrari to manufacture shoes in conjunction with those brands. In 2007, Puma launched a line of uniforms for the Brazilian soccer club Gremio-the first to use laser sewing technology. In 2008, PUMA commemorated the 40th anniversary of the “King” boots with a special anniversary edition The King XL (40 in Roman numerals). It is a tribute to the Portuguese footballer Eusebio, who scored 42 goals with the 1968 King boots, winning the Golden Boot Award as top scorer in Europe. 

Puma is a vast empire of sportswear and a brand that would prove to be timeless. It continues to dominate the Olympics and adds high-level artists to its list, such as Usain Bolt. PUMA has continued to release new versions of the King range and launched a version in 2009 to celebrate the history of Italian football, and in particular the PUMA King XL Italy, in honor of coach Vittorio Pozzo. Order now with the Puma promo code.